Who we are

Founded in 1999 in London from a small mobile outlet serving the local restaurants with the best buffalo mozzarella, we are now a major importer and distributor of fine Italian food products throughout London working with a large number of customers including Michelin stars awarded restaurants.

We have then decided to give the same opportunities to private customers therefore we have created Nifeislife.
The idea is simple: we select typical food products - olive oil, wine, honey, pasta, rice, desserts, charcuterie, cheeses, preserves, seafood - from all the different regions of Italy, according to standards of genuineness and high quality, and sell them by valorising their traditional historical and cultural roots.

Good reasons to shop with us

1. Fresh high quality products guaranteed by a daily basis import from Italy
2. More competitive prices than our competitors’
3. Same day or next day delivery straight to your doorstep
4. Fresh products in compliance with the production rules for the DOC (Certified Origin Brand) and DOP (Certified Provenance brand EEC) quality brands
5. Free delivery with your first order and free delivery on orders over £60
6. Special offers straight to your email address!!! (register to our newsletter)

Our company number one policy is product quality, freshness and supplying the goods with a fast and efficient service. We have experience in the import and wholesale of Italian food and we will give to our customers the best products they are looking for.

Thank you for sharing our passion for true gourmet Italian food!

Where we are

We are based in London: Unit 12, Whitby Avenue – London NW10 7SF